• Time To

    Scale Up

    Your Influencer Marketing

    Campaign Management Platform

You can now work with 100 influencers
in the time it took you to engage with 1


Why spend your time dealing with each influencer to run organic campaigns? ObviouslySocial™ offers a brand new approach to influencer marketing: focus on strategy, influencer selection and performance monitoring.

We take care of everything else.

The ObviouslySocial™ Platform


Our automated Platform makes campaigns so much easier.

Use our audience builder to identify influencers and their followers by quality, location, demo and interests.
Instantly find hundreds of relevant influencers who are ready to post on your behalf.

Easily review each individual influencer that participates in your campaigns.
Decide who is on brand, who isn't, and who you definitely want to work with again.

Trigger large scale campaigns with a few simple clicks to setup how many influencers, impression & reach goals, audience targeting, rewards and social platforms.

Track performance through your realtime dashboard: watch as influencers create and post fantastic content before your eyes.

The ObviouslySocial™ Back Office


Your dedicated Obviously Social strategist is here to make sure your campaign is completely optimized, and they take care of all the details so you can focus on your real job.

Our proprietary tech automatically identifies thousands of influencers in your target audience, even when these influencers are not on our platform yet. The OS strategist will uses these data mining tools to find the best influencers in your target audience.

Your OS strategist manages all correspondence with the influencers participating in your campaign, so they feel special (and so you save a lot of time)!

We ship rewards and manage promo codes to make sure each influencer can receive products on time. You have better things do!

We run several influencer loyalty programs to provide you with motivated influencers who post on time with the best content possible.

The ObviouslySocial™ Services


We're not just a tech company, we're a team of marketers. We help with the entire lifecycle of your influencer marketing and can amplify your campaigns through paid promotion, content creation and social strategy initiatives.

We can help with your entire social strategy or with specific pieces of the puzzle, like campaign design or content strategy, so you are getting as much attention as possible.

We can help your team get to the next level with our on-site training programs. Have a great team that just needs more expertise in a certain area? We craft training curricula, workshops and 1 on 1 skill building sessions so that your company's marketing performance is second to none.

Our unique technology enables us to take all the organic content and the audiences you generated and export them to the major paid promotion platform. This enables you to scale up even further while preserving high quality content and audiences.

They scaled up.

The ObviouslyScoial™ platform was designed for Fortune 500 brands and large agencies.

But we work with a wide array of clients, from startups to large companies, in a wide variety of sectors.

Contact us

Recent Work

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@ebbiekoelle - for vinebox

A few of my favorite things to get me through hump day @getvinebox @minimelanienyc #winebetter #abiteofbling #winewednesday #paris #sponsored

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@missminussized - Try the world

Look what I came home to! My tastebuds are taking a trip around the world and first stop-Thailand, thanks to @trytheworld. Take $20 off of your first subscription with promo code 'MINUS20'! #trytheworld #ad @obviouslysocial #widn #home #foodie

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@oliamoda - for ringly

Finally tried out my @ringly. Its perfect as I can not carry my phone around while working at the restaurant. #stylishgadgets #ringlylove #bussymommie. Use code oliamoda15. The @createandcase is an artsy addition to carrying my gadgets or as a clutch #oliamoda #createandcase

Who we are


We're strategists, writers, technologists and builders who approach social as a solution to our clients' real-world business problems. Working with global Fortune 100 companies and startups alike, we provide creative marketing solutions driven by measurable results.

Mae Karwowski

Founder & CEO

Recognized for her thought leadership in social, she directs the social strategy, product development and influencer marketing for all OS clients, focusing on retail and media. Before founding Obviously Social, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, UGG, and Coca Cola with the agency 360i. She attended St Paul’s School and then matriculated at the University of North Carolina at Chapel Hill.

Max Domain

CTO & Co-founder

Multiple tech startup entrepreneur, Max oversees engineering and ops. Before co-founding Obviously Social, Max was RadiumOne's former Chief Software Architect and co-founded FocalLabs, one of the first venture-backed photo sharing app. Max is leveraging years of experience in Consumer Apps and AdTech to build a ground breaking influencer marketing platform. He holds a Masters Degree in Math from Ecole Polytechnique, Paris and a Master of Engineering for Cornell University.

Lauren Mangiaforte


Lauren is a writer and digital strategy expert. Before joining OS, she worked as a digital media and branding consultant for media companies and brands such as AOL, NewsCred, and Trish McEvoy. Hailing from Chicagoland, she holds a BA from Saint Mary's College (Notre Dame, IN) and a master's in literature from the University of St Andrews in Scotland. Lauren's work as a journalist has appeared on a variety of websites, and her first novel, The Boys Who Wouldn't Grow Up, was published in 2013. Specialties: live events, audits, training

Miriam Wakim


Miriam is a social media expert and international relations specialist. Before joining Obviously Social, Miriam worked with Yale University's Program on Governance and Local Development, the United Nations in Syria and New York, Women's Voices Now, and as an ESL teacher in France. Miriam is also currently Al-Monitor's social media editor. She holds a BA in Political Science and Near Eastern Languages and Cultures from Indiana University, and an MA in Middle Eastern Studies from New York University. Miriam speaks Arabic and French and is attempting a climb to Norwegian proficiency. Specialties: international marketing, media, and analytics.

If you like what we do, and think we could work together, then get in touch.